The Oia Cat meme spread through short-form video, where creators paired footage of a cat spinning in a circle with a looping, high-energy track and shared it as a quick visual joke. The format was easy to copy, so new versions appeared with different cats, captions, and situations, all keeping the same dizzy, circular gag at the centre. It caught on because the image is instantly readable without context, and the sound now works as shorthand for repetition, confusion, or a moment going round in circles, which keeps it in regular use in memes and edits.