This phrase is associated with Brazilian broadcaster Galvão Bueno and is remembered from television commentary style that made many of his reactions instantly quotable online. Short clips of his voice spread widely in meme edits, football posts and WhatsApp forwards because they add instant personality without needing much setup. The sound remains useful because it fits both real sports highlights and everyday videos where someone does something clever, cocky or unexpectedly funny, much like ele fezz de novo incansavel in Brazilian reaction culture.