The phrase comes from the clip itself, often shortened to ONIPM from the initials of oh no I pooping myself. With no confirmed original source, it spread as a standalone reaction audio on soundboards and in short meme edits where an over the top panic line was needed. Creators reuse it for bathroom humor, fake emergencies, and moments of total loss of control, pairing it with running gags and similar clips like the fart meme sound for extra gross out effect.