Romain Deconinck was a Ghent theatre and cabaret performer whose work celebrated the local dialect, and Hier spreekt men Gents is one of the recordings most associated with that style. The title translates as here one speaks Ghent, signalling sketches built around everyday speech rather than standard Dutch. This short excerpt circulated online as a standalone reaction clip because the phrase is understood even by listeners who do not speak the dialect fluently. It remains used in Flemish meme edits where an old stage recording contrasts with modern footage.