The clip comes from Bloqué, a track by French hip-hop duo Casseurs Flowters, made up of Orelsan and Gringe. The song is built around a laid-back, conversational rap style, and this short line stood out because it is short, quotable and easy to drop into a video. French meme pages and video editors began using it as a reaction sound for strange, funny or exaggerated moments, and it later spread through short-form edits and soundboards. Its appeal is its tone: calm, ironic and instantly recognisable to listeners who know the track.