Çiğ Köfteci Ali Usta became a familiar face in Turkish social media clips for his energetic way of serving çiğ köfte and talking to customers in Istanbul. Short lines from those shop videos were cut into standalone sounds, including his lemon question and his distinctive way of addressing a young customer as çocuk adam. Turkish users shared the clip on WhatsApp and in edits, and it spread as a shorthand joke about pushy vendors, extra lemon and very spicy wraps.