Gollum comes from J. R. R. Tolkien's The Lord of the Rings, where his obsession with the One Ring shapes his speech and his repeated phrase my precious. Peter Jackson's film trilogy in the early 2000s fixed the raspy performance in popular culture, and dubbed versions carried the line into other languages. In Russian, mou prelest became a standalone meme for possessiveness, quoted in chats, edits and soundboards far beyond fantasy fans and reused whenever someone treats an ordinary item like treasure.