Ouya was an Android microconsole launched through a hugely successful Kickstarter campaign in 2012 and released to the public in 2013. Marketed as an open, affordable alternative for indie games on a television, it quickly became a talking point for both optimism about crowdfunding and scepticism about underpowered hardware. Sales struggled, the company was sold in 2015, and its online services shut down in 2019. Online, the name and its stinger survived as shorthand for ambitious tech launches that became cult retro curiosities instead.