The clip circulated online under the title of a five year old who would surpass PewDiePie, framing the child as a loud, confident challenger to the famous YouTuber. That boastful setup helped the recording spread as a meme, with the misheard vegan line and the extended brrr scream becoming the memorable parts. It is now reused detached from the original video as a standalone reaction sound, shared on soundboards and in edits where an overconfident kid rant or an absurdly long scream is funnier than a normal shout.