Online, the phrase works as a compact Portuguese reaction because oxe carries a regional, surprised tone while quem liga lands as who cares. That mix travels well on soundboards, in WhatsApp audios and under short videos where a spoken shrug is funnier than typing one. The clip is shared less as a quote from a known scene and more as a ready made attitude, passed between friends for teasing, fake outrage and playful indifference in everyday Brazilian internet humour and group conversations online today.