Poppy first built a following through surreal YouTube videos where she repeatedly introduced herself with the phrase I'm Poppy, delivered in a soft, robotic tone. The line became the title track on her 2017 debut album Poppy.Computer, turning a running channel gag into a full pop song. Clips of the phrase later spread as standalone sounds on meme boards and in fan edits, where the short intro works without any context and instantly signals Poppy's uncanny internet persona.