P2W is shorthand for pay to win, a phrase gamers have used for years to criticise games where spending real money buys competitive power instead of skill. The term spread through forums, livestream chats and multiplayer communities as free to play games and microtransactions became common, and it now works as instant shorthand in memes and edits. This short clip packages that accusation into a single hit, which is why creators reuse it whenever a win looks bought rather than earned.