Padre Quevedo was a priest based in Brazil who became known for examining supernatural phenomena and rejecting claims he judged to have no evidence, which made his blunt denial a memorable part of his public image. Online, the line survived in its spelled form, 'isso non eczis', as fans and meme creators shared short clips of his voice as a reaction sound. It spread through soundboards, short videos and messaging apps because the phrase is short, understandable to Portuguese speakers and useful far beyond its original context. Today it is used as a humorous verdict on anything that sounds invented.