Demacia is the proud, knightly kingdom in Riot Games' League of Legends, first released in 2009, and its name has become shorthand among players for heroic charges and shouting the region's name in battle. The Portuguese phrase pai de Demacia gives that idea a playful, larger than life twist, which helped the clip circulate on soundboards and in Brazilian gaming edits. Short, loud cries like this travel easily between streams, shorts and chats, and players still reach for it when a moment needs instant mock heroic energy.