The clip is credited to Mução, a Brazilian comedy voice heard in short reaction audios shared online. In Brazilian Portuguese, pajé names an Indigenous spiritual leader and healer, so calling the word out three times sounds like an urgent summons, which is part of why it works as a joke. The audio has circulated as a compact soundboard clip for memes, edits and chat messages, where its brevity and repetition make it easy to drop into a scene without explanation. Its appeal comes less from a single viral video than from that reusable, instantly recognisable shout.