The line comes from the French film Rock, where it is spoken as a blunt dismissal of weak, gutless work. The exact French wording, about hating rubbish with no courage, has made it easy to recognise for French-speaking viewers, even in a clip lasting only a few seconds. It later circulated on meme soundboards as a short reaction sound, where users could replay the insult without needing the surrounding scene. Its appeal has lasted because the delivery is memorable, the wording is unusually direct, and it fits any moment when something feels lazy, timid or badly made.