PBS Kids is the children's programming brand of PBS, the American public broadcaster, and its animated logo idents have accompanied shows on television and online for decades. The sung jingle and springy doink became familiar through daily broadcasts, classroom viewing and later streaming clips. As early viewers grew up, recordings of the ident circulated on video sharing and soundboard sites as a nostalgia trigger, and creators began dropping it into parodies and edits that imitate the look and feel of a childhood educational programme.