The phrase spread online through Kwai, where short, catchy Portuguese audio clips are frequently reused for dance and comedy videos. Pé faz assim works because its instructions are easy to follow and instantly visual: viewers know the foot, hand and neck moves without needing a translation. That simplicity helped it travel beyond its original clip into memes, edits and reaction videos, where creators use it as a shorthand for a playful, over-the-top dance. Its slightly irritating catchiness is part of the appeal, making it memorable long after the video ends.