Pero esto que es has spread online as a short Spanish reaction sound rather than a clip tied to one confirmed scene. The phrase is everyday Spanish for expressing bafflement, which helped it travel beyond Spanish speaking audiences as edits, memes and chat replies. Creators reuse it when a visual needs an instant confused response without explanation, and its clear questioning tone works even when viewers only catch the emotion. It remains popular because the reaction fits many contexts, from strange objects to unexpected endings and surreal jokes.