PewDiePie, the Swedish YouTuber Felix Kjellberg, built a huge audience with gaming videos, reaction content and deliberately dry humour. Short reaction clips from his videos have long circulated on soundboards and in meme edits because they are instantly recognisable and easy to reuse. The meh works in that tradition, giving editors a quick way to signal boredom without needing any context from the original video. Its simplicity is why it keeps appearing in gaming videos, commentary edits and short-form clips.