This sound is associated with PewDiePie, the YouTube creator known for gaming videos and exaggerated reaction moments. Short clips of his voice spread widely in meme edits, compilations and streamer-style montages, where creators use them as quick punctuation for panic or shock. Its staying power comes from how brief and recognizable it is: the line communicates instant regret in under a second, making it easy to drop into gameplay, fail videos and reaction memes without interrupting the pacing.