Pikachu is the mascot of the Pokemon franchise, created by Game Freak and Nintendo and first released in the 1996 video games Pokemon Red and Green in Japan. The character, voiced by Ikue Otani in the anime that premiered in 1997, became globally famous through the long-running TV series and films. This stretched, high-energy version of its cry circulates widely online as a reaction meme and soundboard favorite, used to mark cute, funny or surprising moments. Its lasting appeal comes from near-universal recognition and pure nostalgic charm.