Pikachu is the mascot Pokémon from the Pokémon franchise, which began in the 1990s and became globally popular through games, anime and films. Short voice clips of Pikachu spread widely online because the character is instantly recognizable even from a tiny sample. The sound remains common in meme edits, nostalgic anime posts and gaming content because it can read as cute, shocked or comedic depending on the timing. Fans also pair it with other anime reaction sounds such as Tuturu in playful compilations.