The clip spread during 2023 as part of the wider penguin meme trend on TikTok, where short animal sounds were reused across thousands of edits. Its Spanish title, pinguinos, helped it travel through Spanish speaking feeds as well as English ones, with creators reposting the same audio over zoo footage, cartoons and real life group walks. It stayed popular because the joke needs no translation and works in under ten seconds, making it easy to reuse for any scene that feels cute, orderly and slightly absurd at once.