The audio comes from the television news scene with Evan Baxter in Bruce Almighty, released in 2003 as Una settimana da Dio in Italy. In the film, Bruce gains divine powers and uses them to sabotage his rival anchorman live on air, turning a polished broadcast into gibberish. Italian viewers kept the dubbed line because pipi, cacca and pupu sound especially infantile coming from a serious presenter. Clipped and shared as a short reaction sound, it survives because it needs no context: three silly words instantly signal that what just happened was ridiculous, immature or impossible to take seriously.