The clip takes its reference from Italy's defeat by South Korea at the 2002 World Cup, a match still remembered in Italy for its controversial refereeing and sudden golden-goal ending. Angelo Pintus, an Italian comedian known for fast, exasperated observational humour, turned that shared frustration into a short joke about sfighe, the Italian word for bad luck. Shared as a two-second soundboard clip, it survives because Italian football fans instantly recognise the match and the feeling, and creators reuse it whenever luck turns against them.