The plim plim sound is associated with TV Globo in Brazil and is widely recognized as one of the network's signature on-air cues. By 2019, versions of the chime were still circulating heavily in short clips, memes and reposts, which helped keep it familiar to younger viewers online. Its staying power comes from how short and unmistakable it is: two notes that instantly suggest television, branding and Brazilian pop-culture nostalgia in almost any edit.