Pobreza pega is a Brazilian Portuguese expression used jokingly among friends when money is tight, roughly warning that being broke spreads from person to person. Clips of the shouted phrase circulate in meme edits and messaging groups, where it is dropped as a reaction rather than a serious comment. Its popularity comes from shared experience rather than a single known source, and it remains common in short videos about shopping, bills and everyday budgeting because the line is instantly understood by Portuguese speakers and easy to reuse.