Pokemon began as Nintendo and Game Freak video games in 1996 and expanded into an animated series in 1997, where the English theme popularised the slogan Gotta Catch 'Em All. The phrase became the franchise motto, printed on merchandise and repeated across generations of games, cards and shows. Online, the short sung version survived as a meme sound because it sums up collecting culture in one second. Fans still use it for game captures, trading card pulls and any real life moment that feels like completing a collection.