Poppy Playtime Chapter 3, subtitled Deep Sleep, continued the indie horror series built around a haunted toy factory and its monstrous mascots, including a twisted version of Huggy Wuggy. Clips of its jumpscares quickly circulated through gameplay videos and soundboards, where fans lifted the loudest moments for reuse outside the game. The Nightmare Huggy Wuggy scare became a shorthand for sudden horror in short-form edits, because it is instantly recognisable to players and needs no setup to land.