The clip circulates as a short meme audio rather than a scene from a film or show, shared in edits where a mew is treated like a superpower. Its humour comes from that mismatch, which fits alongside other animal meme sounds online, including the sad meow song and cat laugh meme edits that turn simple pet noises into punchlines. Because the full phrase is brief and instantly recognisable, creators reuse it as a reaction button for confident pets, joke transformations and deadpan reveals across short form video.