The Price Is Right is a long running American television game show that premiered in 1972, where contestants guess prices to win prizes. Its losing horn became one of the show's most recognisable cues, signalling a lost game with exaggerated musical disappointment. The effect builds on the older sad trombone tradition from vaudeville and cartoons, but this specific descending version became tied to the show through decades of broadcasts. Clips later spread online as the price is right sad trombone reaction, reused far beyond the original studio games.