Pole Chudes has been a fixture of Russian television since 1990, adapting the wheel-spinning word-guessing format familiar from Wheel of Fortune for a Russian audience. Its wheel, prizes, and host-led studio atmosphere made short musical cues part of the show's identity, with different stings marking wins, losses, and turns passing to another player. Clips of those moments later circulated in Russian-language memes and edit compilations, where the losing drum became shorthand for bad luck. It survives because the reference is instantly understood even by viewers who have never watched a full episode.