The clip comes from Russian-language meme culture, where the short phrase about Pooh being scared has circulated as a shareable reaction sound. Its appeal lies in the familiar, child-friendly character combined with a very human moment of fright, which makes it easy to reuse across very different videos. Online creators have adopted it for gaming clips, pranks and everyday surprises, often pairing the scared moment with a calm ending. Because the audio is brief and instantly recognisable, it continues to appear in short-form videos whenever a small, funny scare is needed.