Pucuk ubi and pucuk kangkung are familiar leafy vegetables in Malay and Indonesian cooking, and the phrase itself follows the rhyming, sing-song style of traditional pantun verses. Online, the chant spread as a short looping audio on TikTok and other video platforms, where its catchy repetition made it easy to reuse across unrelated clips. Creators kept it because the words are instantly recognisable even to viewers who do not speak the language, and it has remained a go-to meme sound for light, food-related and random humour edits.