The phrase comes from The Blackout Crew, a group from Bolton whose 2008 track Put a Donk on It became a viral celebration of donk music. Donk had already powered UK bounce and scouse house club scenes in the North West, built around a distinctive bouncing bassline. The crew's low budget video and earnest delivery helped the line spread far beyond club music on YouTube and forums, turning it into shorthand for making any tune harder, sillier and more danceable, and it still appears in remixes today.