God of War Ragnarok, released in 2022, follows Kratos and Atreus as Odin tries to use Atreus, called Loki by the giants, for his own search for hidden knowledge. The mask is a key object in that storyline, linked to Odin's obsession with peering beyond his fate. Clips of Odin's voice lines were shared widely by players after launch, and this short order survived as a standalone meme sound because it works without any plot context, sounding like a villain giving a final, unavoidable instruction in any video.