This sound comes from Plants vs. Zombies, the tower defense game released by PopCap in 2009. Players hear variations of zombie chewing during moments when zombies reach and eat their target, so the effect became closely associated with failure and panic in the game. Online, the short bite has been reused in memes, gaming edits, and reaction videos because it is instantly recognizable to many players and communicates being eaten, destroyed, or losing in a funny way.