Que lindo became associated with Evaldo José, a Brazilian sports narrator and commentator known for his work on Rádio CBN, where his enthusiastic reactions during football coverage stood out. The repeated exclamation was clipped from broadcast audio and shared across Brazilian social media, WhatsApp groups and soundboards as a quick praise reaction. Its appeal comes from the sincere, escalating delivery that works both for genuine beautiful plays and for ironic celebrations, keeping it in circulation among football fans and meme editors.