José Luis Clerc was a top Argentine tennis player in the late 1970s and early 1980s, reaching world number four, and later became a familiar voice as a tennis commentator in Spanish. His nickname Batata followed him from his playing days into broadcasting. Online, short exclamations from commentary are often clipped as reactions, and qué lindo spread in that format among Spanish speaking sports fans. It is now paired with crowd cheering and highlight edits to mark beautiful plays.