Pânico na TV was a long-running Brazilian comedy television show known for pranks, sketches and chaotic street segments, and its exaggerated reactions became a natural source of meme material. The phrase que que isso is everyday Brazilian Portuguese for what is that, which helps the clip travel beyond fans of the show. Shared as a short reaction sound on social media and soundboards, it is now commonly used to punctuate moments of confusion, disbelief or comic shock, especially when the visual alone is strange enough to need no further explanation.