We Are The Champions was written by Freddie Mercury and released by Queen in 1977 on the album News of the World, originally paired as a double A-side single with We Will Rock You. Mercury wrote it with stadium crowds in mind, and sports teams quickly adopted it for trophy presentations and championship celebrations. Its association with victory only grew through decades of football, baseball and Olympic coverage, and later through memes and edits that borrow its instantly recognisable chorus for both sincere and ironic wins.