This phrase comes from Brazilian internet humor, where short explicit funk-style chants often become shareable memes on TikTok, Instagram and WhatsApp. The wording plays on the double meaning of pula, turning a simple dance or jump prompt into a crude joke. Clips like this spread because they are short, loud and easy to remix over gameplay, football edits and party footage. It remains in use as a shock-humor punchline rather than a musical track, thriving in group chats and meme compilations.