Rammus is an armadillo champion in League of Legends, released by Riot Games in 2009, and he became famous for a vocabulary limited almost entirely to ok, yeah and similar grunts. In the French localisation that minimal line becomes ouaip, the casual spoken form of oui. French speaking players clipped the short reply and shared it outside matches as a standalone reaction, where its brevity works even for listeners who do not play the game. It remains popular because it captures Rammus's whole personality in one indifferent sound.