The Rampage callout is associated with the Quake series, where arena shooter announcer lines became iconic parts of multiplayer culture. These short voice clips spread beyond the games through frag movies, machinima, YouTube edits and streamer highlight videos. Rampage stayed popular because the word is instantly understood even by casual viewers, and the delivery is dramatic enough to sell any moment of domination. It is often used alongside other competitive game cues such as Enemy Spotted or bomb has been planted when creators want a distinctly game-like feel.