The Rabbids first appeared in Rayman Raving Rabbids, released by Ubisoft in 2006 as a party game spin off from the Rayman series. The rabbit like creatures quickly outgrew their supporting role with their manic energy, bulging eyes and signature BWAAAH scream, which became central to later Rabbids games, cartoons and online clips. As short form video grew, creators lifted that scream as a standalone reaction sound for chaos and surprise. Its instant recognisability and exaggerated panic keep it popular for memes long after the original minigames.