Receba is closely associated with Brazilian creator Iran Ferreira, better known as Luva de Pedreiro. He became widely recognized online around 2021 through energetic amateur football videos shared on social platforms, often celebrating shots with the catchphrase. The expression spread beyond Portuguese-speaking audiences as his clips were reposted, remixed, and used in reaction edits. It remains popular because the delivery is short, distinctive, and easy to match with goals, successful attempts, sporting celebrations, or humorous moments presented as major victories.