The line comes from Command and Conquer Red Alert 3, released in 2008, where Tim Curry plays Soviet Premier Anatoly Cherdenko in live action cutscenes. Clips of the speech circulated widely on YouTube and social media in the following years, detached from the plot about time travel and an alternate Cold War. Curry's hammy performance made the single word delivery at the end a standalone reaction, and the quote is now quoted and captioned far beyond strategy game fans as shorthand for escaping corporate influence.