Command and Conquer: Red Alert 2 was released by Westwood Studios in 2000 as a real-time strategy game set in an alternate Cold War. The announcement belongs to the Soviet side, where building a Nuclear Missile silo unlocks a devastating superweapon strike after a countdown. The announcer line became shorthand among players for an attack that cannot be stopped once launched. Clips and edits later carried it beyond strategy gaming, where it now signals an impending, exaggerated disaster in memes, streams and fan videos.