Drum rolls have been used for centuries in military bands, circuses and theatrical performances to signal that something important is about to happen, and redoble tambores is the Spanish name for that technique. As editing moved online, the sound became a stock effect in video editors and soundboards, shared as a short clip anyone could drop into a timeline. Creators still reach for it, sometimes followed by a dun dun dunnnnnnnn sting, because the meaning is instantly understood across languages without any dialogue or explanation needed at all.